IS YAHOO INCHING CLOSER TO ESPN WITH UFC PARTNERSHIP?
Its partnership with the NFL is a clear example. “The Worldwide Leader” waited about a week to jump on the Pacman Jones and Michael Vick stories in 2007 and they still haven’t really tackled the Reggie Bush news that Yahoo broke in 2006.
A prime example is the work done by Chris Mortensen and Len Pasquarelli. Len is so far up the ass of the NFL that he felt it necessary to make a fool of himself by defending lousy Eagle receiver Todd Pinkston on WFNZ in Charlotte.
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Some MMA writers are worried that Yahoo could be headed down the same path with UFC. Luke Thomas, who does a nice job at BloodyElbow.com, is concerned that Yahoo could cave into UFC pressure for 100% positive coverage.
I have no doubts that (Dave) Doyle (Yahoo fight editor) will try to run the fairest news section that he can. He knows what to do and how to do it. That does not mean, however, that there won’t be external pressure from the UFC for favorable coverage. Dana White and the UFC simply do not interact with media outlets they deem low-end or even remotely hostile to their product.
One side note. I’d always heard that showing all nine fights on UFC PPV cards was cost prohibitive. Would that change on Yahoo? Is there a chance you could get more fights for the money online?Explore posts in the same categories: MMA, UFC